3d Modelling Semester 2 - Idents

This semester I have been asked to create 3 corporate idents for a channel of my choice. The animations have to be 10-15 seconds long and must show a corporate theme without so every time the user sees it they can relate the colour or the character to the subject channel.
The idents should promote the chosen channel and be innovative, imaginative and actively celebrate the ethos of the corporation they represent.


I started off with looking at a few TV idents on ‘www.youtube.com’ the ones that I liked and thought are good are;
The idents for the ‘Sumo’ channel because I always recognise the red and blue corporate colour of the ‘sumo tv’ text also nearly all of the idents for this channel that I have seen have been funny and clever so I always remember them. Also in theory if the idents are funny the channel should be funny which would make me want to watch it.
‘http://www.youtube.com/watch?v=93t1H-EkUj4’


The BBC 2 idents, where the number 2 is shown doing different activities, I like this because all they use is the number 2 in a range of different scenarios. I also remember these from when they were on TV I always knew if I saw a blue coloured number 2 it was an advert for BBC2, so this means the ident worked.
‘http://www.youtube.com/watch?v=aA18ZkIB5i8’



The channel that I have chosen to base my TV idents on for this semesters project is ‘UKTV Food’ I chose this channel because I tend to end up watching lots of food programmes, so I thought I would find this channel an interesting one to use, also when I was thinking of channels to use when I thought of this I felt like I had a flood of different ideas that I could implement for an idents.

Some of the idea’s I have come up with are;

A chef cutting a carrot, gets faster and faster and not looking he ends up cutting his hand off turns to the camera and blood splats on the camera lens but leaves clear patches, which reads “UKTV Food”

A pressure cooker on the stove bubbling up and building pressure then exploding with food covering the room and leaving a clean path on the wall with UKTV Food written there.

The above one but the food slides down the wall uncovering a ‘UKTV Food’ sticker.

Above one but the food on the wall spells out

Above on but with the food left in the pressure cooker spelling out ‘UKTV Food’

A chicken laying an egg in the hutch and the egg rolls down pipes with the camera following and then drop out and splits with the egg contents splatting into a pan on the oven and making a fried egg cut out in the shape of the words ‘UKTV Food’

Chef mixes up a cake mix and gets faster and faster then all the mix splats everywhere either on the walls or on the camera lens.

Chef adds ingredients to food blender/mixer and then turns it on and contents goes everywhere, either splatting on the camera lens or the wall.

Same as above but pours out the soup out adds croutons and they spell out ‘UKTV Food’

Chef puts cake mix in the oven turns on the timer, timer spins round quick speeding up time and then bleep goes off then chef removes Cake/ cookies from the oven and it spells ‘UKTV Food’

Alphabet soup spells out ‘UKTV Food’ in the pan or in the bowl.

Chef makes cake mixture, pours it into a baking tin, view is from side on, the cake goes into the oven and you see it rise up (the oven timer goes in fast forward ) then when the cake is pulled out the camera moves up above the cake to see that the cake tin is moulded to the letters ‘UKTV Food’

Here are the three ideas that I have decided to implement;

Ident 1 - A chicken laying an egg in the hutch and the egg rolls down pipes with the camera following and then drop out and splits with the egg contents splatting into a pan on the oven and making a fried egg cut out in the shape of the words ‘UKTV Food’


Ident 2 - Chef makes cake mixture, pours it into a baking tin, view is from side on, the cake goes into the oven and you see it rise up (the oven timer goes in fast forward ) then when the cake is pulled out the camera moves up above the cake to see that the cake tin is moulded to the letters ‘UKTV Food’

Ident 3 - Chef adds ingredients to food blender/mixer and then turns it on and pours out the soup out adds croutons and they spell out ‘UKTV Food’




Why I chose this idea and things I want to include within the ident animations;

Ident 1:
I thought of this idea randomly but once I had started to plan it in more detail I decided to get some ideas from one of the most famous animations for their inventions – ‘Wallace and Gromit’
I liked the style of their piping and rivets in the joins from the machine featured in ‘a close shave’ and this style of invention would go well with the theme, also the egg splitting idea is similar to one within the film ‘Edward Scissorhands.’ I also like the old style riveting on the machines and inventions in ‘Edward Scissorhands’ so I am going to try base my textures and colours around those from both these films. There is a machine in ‘Edward Scissorhands’ in the old mansion created by the inventor that picks up and egg and cracks it into halves and the contents of the egg drop into a cake mixture, this I something that I thought was good and that I would like to include within the animation. One of the things that I want to take in consideration from talking to people about this scene, is how long you are following the egg for down the pipes as if it it too long then viewers will get bored and lose concentration.



Ident 2:
This idea come about from a previous idea, I spoke to Jo and asked how I could make the original idea better and we laid down some ideas added them together and this animation is the outcome, so I hope I don’t let Jo down by not doing a very good job of this animation.
I would like to use a dull brushed steel effect on the cake tin, graphite colour to make it look as realistic and metal as possible.
Another thing I would like to include it the animation are air bubbles within the sponge cake and small splash-backs when the cake mix is being poured into the mould and also tp have cake mix running down the edge of the baking tray when cooked as if to show the cake had bubbled over slightly to add realism.




Ident 3:
This idea come from a range of films and Tv, a lot of ideas like this use alphabet soup to spell out words or alphabet letter shaped spaghetti to spell out words, but I wanted to used croutons and soup.
I thought of a liquid I could do, which was soup, I then thought of what people add to soup and I though of bread or croutons, and I decided to go with croutons as they are more linked to soup generally.





Colleagues Idea’s:

I like Jess’s comic relief ideas as I think this will be quite funny and catchy, I am looking forward to seeing the final animation and how they come out as the plans and ideas look good.

I also like Alex’s ideas for the channel ‘Sky One’ I have already seen a small bit of his animation and I think it is going to look really professional once finished, two of the things I particularly like is the use and detail of image manipulation using Photoshop on his images and the growth of his trees within his animation. This looks really realistic and professional as if it was a video just in fast forward.

I have seen a few around the computer rooms that look very good and detailed but as I cant really read up much more about them on peoples blogs I am unable to comment further, but am looking forward to seeing everyone’s finished animations.